Ather CEO and co-founder Tarun Mehta tweeted that the company completed one lakh production units. Ather had reached the milestone of selling 50,000 electric scooters last year. Ather recently announced several updates to the Ather 450 series of electric scooters at its Community Day event. These included AtherStack 5.0 software, the company’s biggest software upgrade to date. Atherstack 5.0 brings a new user interface, which has many new features. Not only this, Ather has also added four new color options to the 450 lineup. Apart from this, an upgrade program has been started for existing customers.
The company claims that the Atherstack 5.0 will also improve electric scooter performance as it helps extract maximum torque from the scooter for a longer period of time without reducing power. It is also claimed to get highly accurate range estimation down to the last percentage of the battery. It will also enable automatic shutdown as soon as the charger is connected, thus extending battery life. Ather’s rival, Ola Electric, has launched two new subscription plans, Ola Care and Ola Care+ for its customers. Its cost is Rs 1,999 and Rs 2,999. Apart from this, the company is increasing the number of its experience centers to 200 by the end of this month.
With these subscription plans, customers will get benefits like free labor on duty, theft assistance hotline, and roadside assistance. Ola Care+ includes an annual review of electric scooters, home service, collection and delivery, and 24-hour medical and ambulance service. Ola Electric has service vans and physical stores in more than 600 cities. With this, the company provides most of the services in one day. Ola Electric has sold more than 25,000 units in December. Its market share has increased to more than 30 percent.
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