Maruti Suzuki sales accelerate in January, a strong response to the compact segment

The country’s largest automaker, Maruti Suzuki, reported a 14.29 percent growth in passenger car sales to 147,348 units in January. In the same month last year, the company had sold 1,28,924 units. The company said vehicle production was affected marginally due to a shortage of electronic components. The company is taking steps to address this difficulty.

For Maruti Suzuki, the compact segment continues to be a major contributor to sales. Last month, total sales of the company’s Baleno, Celerio, Dzire, Ignis, Swift, Tour S and WagonR were 73,840 units. Apart from this, the sales of utility vehicles such as Brezza, Ertiga, S-Cross, XL6 and Grand Vitara stood at 35,353 units. The new Brezza and Grand Vitara have helped increase the company’s sales. Maruti is also launching two new SUVs in this segment, the Fronx and the Jimny. These were recently unveiled by the company at the Auto Expo.

The company is facing difficulties due to a shortage in the supply of semiconductors. This has had a great impact on the production of the company. In the third quarter of the current fiscal year, the backorders with the company increased to around 3.63 lakh units. Maruti said on an analyst call that a lack of clarity on electronic components is a challenge in production planning. This is affecting the production volume of the company. Maruti Suzuki’s supply chain, engineering, production and sales teams are working to extract the maximum production volumes of available semiconductors.

Semiconductor supplies have improved in the third quarter compared to the second quarter. However, the company was unable to produce around 46,000 units in the December quarter due to semiconductor shortages. Maruti Suzuki has a total production capacity of 1.5 million units at its Gurugram and Manesar plants. Apart from this, the company can produce around 7.5 lakh units at the Gujarat plant. The company says that demand is increasing and that it can achieve greater growth than the industry. Maruti production decreased 17.96 percent to 124,722 units in December. There were 1,52,029 units in the same month last year.

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