Sony KD-43X75K Ultra-HD Android TV Review: High Performance!

In recent years, big screen televisions have also become quite affordable. Still, some people prefer to opt for 43-inch TVs for small rooms in the house. There are plenty of options available at this screen size, with TVs ranging from FullHD to Ultra HD resolution, but most options are seen on small TV brands like Xiaomi, OnePlus, and Realme. Its price is also according to your budget. That is why people who want to buy a TV with a slightly higher budget go for big brands like Sony.

In 2022, the company launched the Sony X75K in the TV segment, with TVs available in sizes ranging from 43-inches to 65-inches. Today I am going to review the 43-inch variant of this series which is Sony KD-43X75K Ultra-HD LED Smart TV. It is priced at Rs 53,190, which is listed on Sony’s own online store. Companies like Xiaomi and Realme offer 43-inch 4K TVs in the range of up to Rs 30,000, compared to them, the price of this Sony TV seems very high.

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However, this new TV from Sony comes with the promise of better performance for its price and has been positioned as a premium option for those customers who want to go a little above the range of budget TVs. Is the Sony KD-43X75K premium enough? Find out in this review.

Sony KD-43X75K Ultra-HD Android TV design and specifications

Sony X75K is the most affordable TV in the company’s Ultra HD TV series. But the 43X75K is not as affordable as it seems. Priced at Rs 53,910, it is quite expensive as compared to other companies and for its 65-inch size, the price reaches up to Rs 1 lakh. All TVs in the company’s X75K range come with Ultra-HD LCD LED displays (3840×2160 pixels) that support High Dynamic Range, HLG, and HDR10 formats.

When it comes to design, the Sony KD-43X75K TV looks a bit sleeker than the 43-inch TVs you usually find. The merit of this is the beautiful finish of the thin edges around the screen. The Sony logo is given on the front. The TV is about as thick as you would expect from an LED TV of this size. The TV has a slight slope at the bottom, so the bottom speakers are slightly visible.

The TV can be mounted on a table or on the wall, although only a table mount bracket is available in the box. You can use any VESA compatible wall mount to mount it on the wall. Sony offers free technical service for installation, if you want a wall mount, it is provided by the company through a technician.

One set of ports and plugs are placed on the back of the TV, while the other is placed on the left side of the screen. Ports on the back include an HDMI port (with ARC), video in jack, Ethernet port for wired connectivity, digital audio out (Toslink) port, and power jack.

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Mounting your TV on the wall makes it difficult to access all of these ports, which can cause cables and plugs to be bent to the point of damage. Before mounting on the wall, you must ensure that all these connections are made correctly.

For side connectivity, two HDMI ports, two USB Type-A ports, a 3.5mm headphone jack, and an antenna jack are provided. They’re all easily accessible, but I was disappointed that none of the HDMI ports support Audio Return Channel (ARC). However, all HDMI ports support the latest HDCP 2.3 standard.

Talking about its other key specs, it has a 50Hz refresh rate, Sony Motionflow XR200 interpolation algorithm, and 16GB inbuilt storage for apps and app data. The TV has a 20W bottom-firing open baffle speaker system that supports Dolby audio. Wireless connectivity includes Bluetooth 5 and dual-band Wi-Fi connectivity and wired Ethernet connectivity.

Remote control and features of Sony KD-43X75K Ultra-HD Android TV

The company ships a large, fully functional remote with the TV. It has an infrared emitter and Bluetooth connectivity. When connected via Bluetooth, its IR blaster is used only to turn the TV on or off. Other than this, all other features like microphone voice commands on the remote etc. also use Bluetooth connectivity. You don’t have to point the remote at the TV for that.

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Numeric keypad, directional pad, back and home buttons are provided for navigation on the remote. Other than this, hotkeys have been provided for playback control and Netflix, Amazon Prime Video, YouTube and YouTube Music. It has also been given a dedicated button to activate the Google Assistant. Apart from this, it has also been given an information button, which gives information about the resolution of the streaming content, the connection speed and many other things. The remote looks good, works great.

The Sony KD-43X75K includes Google Chromecast built-in, Sony X1 4K processor, Google Assistant, Amazon Alexa and AirPlay 2, and comes equipped with HDMI CEC support to control connected devices. You can also use the TV’s Bluetooth connectivity for wireless headphones and speakers.

All of these functions work as expected, but note that for Apple devices you will need a separate app to do wireless connectivity to the TV. I used AirScreen for Android TV available on the Google Play store and it worked fine.

Software and interface Sony KD-43X75K Ultra-HD Android TV

Google TV UI was released in 2020 alongside Google TV with Chromecast. But most TV manufacturers prefer to use the already proven Android TV interface. Sony embraced the new UI a long time ago, and the KD-43X75K runs Android TV 11 with Google TV UI on top. It comes with the Google Play Store for Android TV, with over 5,000 apps designed and optimized for use on your TV. Other than this, the Google Assistant and Chromecast are also easily accessible.

However, Google TV’s user interface looks better than stock Android and has some useful features. For example, Google Play Movies is no longer available in the app, but is provided in the user interface. This means you can search, rent, or buy movies and TV shows, all right from the user interface.

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It also features Rotten Tomatoes-approved ratings for searches and recommendations for various titles. The system recommends movies and TV shows from multiple streaming services, including Disney+ Hotstar, Apple TV+, Amazon Prime Video, and Voot. Overall, Google TV’s user interface is a new and necessary change for Android TV, and Sony’s rapid adoption gives it an edge over its competitors. Especially when you’re more into watching streaming content. Everything worked fine for me and I didn’t encounter any software issues while using the TV.

Sony KD-43X75K Ultra-HD Android TV Performance

Many well-known brands in India offer 43-inch Ultra HD TVs for less than Rs 30,000. So the Sony KD-43X75K has to offer something different from the rest, and it does. The TV offers a good design, useful and premium features and a great software experience that sets it above the rest. The most tested parameter among these is performance… in which this Sony television does not fail one iota.

Dolby Vision and HDR10+ support in an affordable TV doesn’t sound extraordinary anymore, but this Sony TV only comes with HLG and HDR10 support, which may disappoint you. However, with the help of superior HDR and image calibration, it also meets this shortcoming to a large extent.

Brightness doesn’t stand out much with HDR content on the TV, but the format makes the colors of the content look more vivid. For example, Our Great National Parks and Bulls*t The Game Show on Netflix looked great in a dimly lit or dark room. Even in ambient light, the focus from the side of the TV didn’t veer much.

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The colors of nature and the bright lights of game shows looked great on TV. The skin tone looked great. Similarly, the shade of blue and green in the forest emerged precisely. The Sony KD-43X75K produces sharp images with decent colors and clean motion. Compared to other budget TVs with similar specifications of the same size, this Sony TV was able to deliver a sharper and more detailed picture.

This quality was well displayed in the dark scenes of Venom: Let There Be Carnage. Motion on the TV also looks great, which is made possible by its motion tween. The action scenes in the Venom sequel were running smoothly. Even in bright daylight, there was no significant effect on the TV screen. However, the screen doesn’t look as reflective when there’s direct sunlight in the room. Black levels were pretty decent for an LED TV. Other than this, the contrast level was also adjusting well.

The 43-inch TV is better suited for up-close viewing, but the small size also has the advantage that even low-resolution content looks sharp and detailed like 4K. The sharpness, clean motion and good color levels of this Sony TV look great on Full HD content. The scenes from Kim’s Convenience and Pacific Rim looked decent despite the low resolution.

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Sound quality on the Sony KD-43X75K is mediocre, but it should sound adequate even if you don’t use a soundbar or speaker system. The sound is good at high volume, the dialogues are clear and the background score is decent. But even at high volume, the TV doesn’t make that loud sound. In general, its sound is enough to enjoy watching TV in the bedroom late at night.

I ran into some issues with 5GHz Wi-Fi connectivity. Sometimes the TV couldn’t connect to the 5GHz band of my home router even though it was only a few feet from the TV. In such a situation, there was a hurdle in streaming high-resolution content. It showed stable connectivity after switching to the 2.4 GHz band.

Verdict

There are plenty of 43-inch Ultra HD mainstream TVs available in today’s era. Among them, this Sony television stands out for its benefits. The TV’s functional design, decent specs and software, HDR performance, and overall ability to play all types of content make it one of the TVs I’ve enjoyed reviewing. Looking at some of the TV’s shortcomings, it becomes difficult to justify its price.

Above Rs 50 lakhs, Sony KD-43X75K TV costs around Rs 20 lakhs more than others. If you want to buy it as a secondary TV, then spending that much money doesn’t seem like a good idea. If you want to use it as your primary TV and just want a TV this size, you can definitely buy it.

55-inch TVs like the Mi TV 5X are available for less than this, so the Sony is only for those who want decent performance and can pay the premium price for the 43-inch. It is way ahead of other competitors in the market of its size and will not disappoint the buyer if they don’t mind the price.

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