TRAI continuously takes effective measures to stop spam calls.
TRAI action against fake SMS: The Indian Telecommunications Regulatory Authority is continuously working to protect Indian customers from spam calls, messages and fraud cases. TRAI has recently instructed Jio, Airtel, Vodafone Idea and BSNL to take effective measures to stop fraudulent calls and messages within 30 days. Now the company has also instructed banks and financial institutions to avoid spam messages and fraud cases.
TRAI has asked banks and financial institutions to complete the verification process of message headers and contact templates as soon as possible so that the increase in fraud cases can be stopped. TRAI had previously warned the telcos, now the banks have also been given an ultimatum. TRAI said it will review the steps taken to stop spam messages in the next two weeks and, if necessary, further orders will be issued.
The registered header is required for commercial messages
Let us tell you, banks, financial institutions, insurance companies, trading companies and business companies send business messages to different telecommunication service provider companies via SMS. If we talk about the regulatory framework, registered headers are assigned to companies for commercial messages. Businesses need content templates. They are necessary for commercial messages. If the company did not use them, it would not be allowed to send SMS to customers.
Instructions for using AI filters
TRAI has been taking measures to stop spam calls, spam messages and unwanted commercial promotional messages for a long time. TRAI recently asked telecommunications companies to use an AI filter in their system so that users can identify whether a call is normal or business.
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